Women account for 70% of all decisions regarding household purchases. This applies to everything from foods and other staples, cars, choice of bank and insurance company to donations to charities. In other words, the female target group constitutes an increasing market, and there is an increasing demand for communication that targets women.

Against this backdrop, PrimeTime Kommunikation has established PrimeTime Diva that specialises in communication with, and sales to women. PrimeTime DIVA focuses particularly on the thoughts, behaviour, habits and views of the female segment. PrimeTime DIVA is not a radically different way of thinking PR and communication but a speciality similar to public affairs, analyses, market communication and campaigns – all well-established specialities at PrimeTime Kommunikation.

The new business area is headed by Anna Thygesen, one of Denmark’s leading experts on female purchasing behaviour.

For more information on PrimeTime DIVA, please contact:
Anna Thygesen, Director at PrimeTime DIVA
Telephone: +45 22 15 17 45
E-mail: at@primetime.dk