About us
Primetime is based in a heritage-listed industrial building in the heart of Nørrebro.
Some of Denmark’s most iconic furniture classics were created right here. And the traces are still visible. For five generations, refined aesthetics, visionary ideas, and exceptional quality have gone hand in hand with practical functionality. The name on the door has changed, but much lives on — the balance between form and function, and a commitment to combining insight, craftsmanship, and skill in a business with ambition.
For over twenty years, companies and organisations have entrusted us with their most valuable asset. their reputation.
It’s a responsibility we’ve embraced by continuously finding new ways to deliver on it. A deep understanding of society has always been the foundation of our business. But over the past two decades, we’ve built on that foundation — today, Primetime is home to specialists across every communication discipline.
Communication makes a difference
That’s why we stay close to our clients. Strong, long-term partnerships only grow from trust. We challenge assumptions and test strategies. We persist — even when the task is complex or the road uncertain.
We create communication that sparks action and drives business.
We help set agendas. Shift conversations. Influence behaviour. And shape decisions of all kinds — whether it’s inspiring millions of Danes to adopt new habits, motivating thousands of online purchases, or nudging a company to act just a little differently.
