Urban transformation is one of the defining trends in modern Denmark. It’s a sector that draws significant political attention and operates under strict regulation. But it’s not just about building the right thing – it’s about doing so in close dialogue with your surroundings. At Primetime, we understand the complex mix of political dynamics and commercial interests in large-scale construction and urban development projects. We help our clients develop communication strategies and implement concrete activities that build trust and public support rather than resistance – from local citizens to politicians and advocacy groups.