A question
about trust
Trust is a variable in constant demand. That’s why we measure and monitor it. We have models and methods to help you establish, awaken and strengthen it internally and externally. And every year we publish our Trust Barometer, where we ask Danes how much trust they have in different institutions and actors to do what’s best for society.
trust-barometer
Every year, Primetime measures the Danes’ trust in each other and in the key institutions of society.
The report is published annually and is free to download and use.
READ PREVIOUS REPORTS
Edelman
Through Edelman , we’ve built a deep understanding of how trust influences people’s perception of the world and how it affects the experience of the communication we receive. If you understand this premise, you understand the possibilities for creating the right conversations.